In an increasingly polluted and congested world, wouldn’t it be nice if you and your skin could start every day on a fresh slate – on any day, at any age?
Since 1998, we have been on an unwavering quest to create the purest skincare that gives Asian skin only what it needs. And nothing else.
Made in Singapore, we use the finest plant-based ingredients from around the world to develop the skincare you can trust.
We use only the most essential ingredients and also only those that combine to deliver the best results for your needs.But ingredients are just ingredients on their own. We believe in synergy to make good skincare – where the effect is greater than the sum of the parts.
We are born with pure, pristine skin.
Over time, with pollutants, chemicals, oxidation, and hormonal changes, our skin deteriorates.
We aim to restore skin to that original, purest state, so at any day, any age, skin is pure like that of a new born baby.
Our products are made of 100% sustainable plant-based ingredients, with no synthetic fragrances, artificial colorants, alcohol, parabens, formaldehyde-forming preservatives, silicones, and no animal testings.
Science in Beauty
We are an innovation-focused company with an R&D team focusing on making transformative products, specially catered for the Asian skin.
To create the most synergetic and superior product, we employ a multi-disciplinary approach involving chemistry, biology, bio-technology and physics, spanning from base sciences to advanced technologies and techniques.
Utilising our many patent-pending innovations, we continually translate the science into products that deliver visible results to discerning consumers.